Insiders Scoop: Agentic AI in Marketing

AI is evolving fast, and so are buyer expectations. In this exclusive Insiders Scoop session, you'll learn how to market Gen AI and Agentic solutions with clarity, creativity, and credibility on LinkedIn (based on LinkedIn platform data from Europe, Middle East, and Africa from January 2024 through March 2025). We'll explore how to communicate AI product value to both target and hidden buyers, highlight messaging and creative strategies that drive real results, identify opportunities in the the AI conversation, and discuss how to build trust, drive adoption, and create lasting brand impact.

To accommodate our global audience, we're hosting the same virtual event in multiple time zones. Register for the event time that works best for you.

What you'll learn

After this course, you'll be able to:

• Use a framework to communicate AI value across the full buying group
• Create messaging that aligns with real buying triggers and Category Entry Points
• Design creative and use ad format recommendations proven to perform
• Build a roadmap to build community, trust, and long-term adoption

This course is for you if

• You're a Chief Marketing Officer seeking strategic brand positioning in the AI space
• You're a marketing leader launching or scaling Gen AI or Agentic products
• You're a marketing practitioner looking for actionable campaign guidance

Speakers

LinkedIn Experts

  Fernanda Gurgel, Principal Content Marketing Consultant, LinkedIn

   Robert Hill, Senior Insights Analyst, LinkedIn

   Anmol Engandula, Senior Content Solutions Consultant, LinkedIn

Moderators

   Amanda Green, Senior Live Training Lead, LinkedIn

   Natasha Salleh, Senior Live Training Lead, LinkedIn

Topics

Generative AI (Gen AI), Agentic soltuions